Macif: Keïko Tower comes to life

The Keïko Tower in Issy-les-Moulineaux is sporting a new visual identity. Across nine floors, EG Space accompanied Macif / AEMA to create a welcoming, inspiring and coherent environment, designed to guide and unite colleagues from the moment they arrive.

Expectations

The objective to bring to life a coherent visual territory that reflects MACIF's identity, while offering a new, pleasant and stimulating working environment.

The stake Ally Creativity, precision and technical expertise, so that each floor becomes an immersive, guided and harmonious experience.

A project where Technique and design meet to offer employees an inspiring space that is both functional and aesthetically pleasing.

Alongside Kardham and from the agency Tower of Babel, our teams have created and deployed inspiring sets and complete signage:

  • UV-printed panoramic wall murals on responsibly sourced canvas
  • Inspiring quotes and UV-printed, contour-cut wall decals
  • Multicoloured window graphics with subtle gradient privacy effects, latex printed on ultra-clear adhesive.

  • Fluid signage on PMMA, lacquered aluminium, and vinyl, designed for intuitive wayfinding.

 

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