Longchamp - The Parisian Wave
The 2026 summer collection is unveiled at Longchamp. A fluid energy, between solar nonchalance and mastered elegance.
Ride the wave of style
This summer, the Parisienne embraces the call of the sea. She leaves urban excitement behind for the coast, carried by the rhythm of the waves and the dazzling sunlight. Heading to the ocean, where gliding becomes a way of life, free and joyful.
We created the sets for this new collection in Longchamp's Parisian boutiques.
Expectations
Spring glides into summer, and the Parisienne heads for the open sea. Longchamp has entrusted us with the fit-out of its Saint-Honoré and Champs-Élysées boutiques to translate this energy into an immersive ocean-themed decor.
- Creation of display cheeks on rigid panels in shades of blue and green. Precise colour work was carried out in the workshop to perfectly match the beach hut paint.
- Facade cladding of the flagship store Champs-Élysées in bayadère stripes produced on matt laminated repositionable film and micro-perforated adhesive window graphics.
- A trompe-l'œil sun creates a desire for customers to escape to the beach and dip their bare feet into the warm sand... Printed on PVC panels in the shop window, and an adhesive coated with a special anti-slip floor lamination in the corners.
- Even the facets of the curved mirror wall covering have been coated in ocean-coloured adhesive!
The set was UV and Latex printed in our workshops, and installed overnight by our in-house installation team.
A project that combines Technique, precision and creativity, to live fully the Parisian Wave in shops.
