Vinfast IronMan World 2024
On 22 September, the city of Nice was the venue for the VinFast IRONMAN World Championship 2024. Exhibit Group was lucky enough to be chosen to contribute to this major sporting event by taking charge of the production of all the signage along the race route.
Nice, a welcoming place
Once again, IronMan has chosen Nice, recognised as a historic city for triathlon, to host the Women's World Championships, a world-renowned event.
This choice reaffirms IronMan's importance in the world of long-distance triathlon and strengthens its position as a leader in the organisation of large-scale international sporting events.
The IronMan is one of the toughest long-distance triathlon competitions in the world: 3.8km swim - 180.2km cycle - 42.2km run. An extraordinary physical and mental challenge, bringing together top athletes from all over the world.
Expectations
Exhibit Group had the opportunity to contribute to this exceptional event in collaboration with IronMan by producing over 1,400 m² of signage deployed along the 222 km run and bike course, as well as at the finishline on the Promenade des Anglais and in the heart of the exhibitors' village on Place Masséna.
In particular, our teams produced the sublimation-printed cladding for the 5-metre-high screen and DJ towers. The other signage elements were printed using UV and latex on a wide variety of substrates: canvas and non-woven fabric, tarpaulin, adhesives, PVC and cellular polypropylene panels.
Thanks to our expertise in these complementary printing solutions and the commitment of our passionate teams, we helped create a memorable atmosphere for athletes, spectators and organisers alike.
We'd like to congratulate all the Ironwomen, in particular Marjolaine Pierré from Nice who took an impressive 4th place, as well as Laura Philipp, who was crowned world champion in this exceptional edition of the VinFast IRONMAN World Championship 2024!