The ROC sets Sydney alight
At the heart of the Race Of Champions 2025
At the heart of the Race Of Champions 2025
For its 33rd edition, the legendary Race of Champions has taken on a new dimension by moving to the southern hemisphere for the very first time.
Last March, renowned drivers and speed enthusiasts gathered at the heart of theAccor Stadium, Sydney to celebrate high-voltage motorsport.
We are proud to have supported this iconic international competition by once again producing its event signage. All the more so as our French driver Sébastien Loeb was crowned "Champion of Champions" for the fifth time!
Expectations
Creating a powerful visual experience in a setting that is as emblematic as it is demanding: that was the challenge of this large-scale project, at the heart of theAccor Stadium, Sydney.
Each element of the signage not only had to be adapted to the constraints of the Olympic stadium, but also had to be striking, guide spectators, promote the drivers and showcase the competing nations.
To meet this technical and logistical challenge, we designed and deployed complete signage throughout the site:
- A monumental arch, 30 metres high and entirely clad in the event's colours, marked the entrance to the ROC universe.
- The signage for the circuit and hospitality areas ensured smooth navigation and a cohesive immersion in the space.
- The flags of the participating countries, printed on flag mesh, fluttered in the colours of New Zealand, Australia, France, Germany, the United States, Norway, and other nations involved.
- The racing cars were personalised with the drivers' names (a partial wrap renewed for each race).
To align with our sustainable approach, we reuse the structure of the large finish arch for each edition. Some of the displays we printed several years ago are stored and reused from one race to another. And we ensure that new elements are printed on eco-responsible materials (Oeko-Tex canvases printed with sublimation, rigid PVC-free panels...).
A high-speed project, carried out with the help of an Australian partner with the precision, agility and expertise that are the strength of our teams!