TFWA 2023 - Lacoste Stand
The annual international event for the duty free and travel retail industry: Tax Free World Association, took place from 1st to 5th October at Palais des Festivals et des Congrès of Cannes.
A multi-terrain stand
We are proud to support Lacoste for many years to bring together industry professionals in a setting conducive to exchanges and discoveries. This year is no exception: the crocodile brand has chosen a nod to its favourite sport, tennis.
Expectations
Lacoste has entrusted us with the creation of its stand for years, seeking a result that is both durable and chic. Each year, we reuse the beech slatted structure and the three-dimensional logo manufactured in our carpentry workshop to reduce the project's environmental impact.
The Lacoste stand showcases the concept for boutiques that will be found in airports. For the upcoming season, the brand has imagined a design inspired by tennis, the sport with which it has a strong historical connection.
Our team recommended materials combining durability and originality for the creation of this new stand, taking into account the trade show's safety standards.
On the right-hand side of the stand, M1-rated plexiglass sheets are covered with green adhesive, some transparent to reveal the inside of the stand, others opaque to conceal the cables.
Our Special Fabrications department has created an original curved illuminated tennis court, at the centre of which stands a bespoke structure showcasing the famous crocodile.
To catch the eye, our video experts have installed an LED wall displaying visuals of the new collections.
A skilful blend of technology and style, just like Lacoste.
