TFWA 2022 - Lacoste Stand
#Stand #Print #Event
The crocodile's revival
The annual international event for the duty free and travel retail industry: Tax Free World Association, took place from 2 to 6 October and it was once again a more than successful challenge by our EG Event and digital teams!
Each year, it's a pleasure to accompany Lacoste to adapt its airport point-of-sale environments into a format specifically designed for trade shows.
Expectations
Lacoste has been using our services for several years. We are therefore perfectly aware of this demanding brand's expectations for a creation designed around noble materials, intended to be long-lasting (several assemblies and disassemblies). The beech slat structure is thus reused each year after a thorough refurbishment.
However, the entire design of the stand was rethought. Our EG Event experts modelled and produced the stand based on the brand’s inspirations, as well as the technical constraints that resulted from them.
The entrance decoration was created using Dibond panels covered with mass-tinted dichroic adhesive to play with multiple reflections and create a mise en abyme effect of the elements. The crocodile was also covered with this adhesive. We added inlaid and suspended tennis balls to bring a sporty and design touch to the whole.
A 3.5m wide by 2m high LED wall has been supplied and installed by our Pixeolab teams.
Sheets of plexiglass have been used to decorate the right-hand side of the stand structure. To dress them up, we opted for two types of green adhesive: a translucent version to maintain the sheet's transparency, and an opaque version to hide the power cables for the white light boxes.
Inside the stand, behind the LED wall, we created an exhibition panel adorned with printed crocodile stickers, cut out in our workshops. The posters were made on blue-backed paper.
We have also printed and installed a diffusion fabric in the lightbox behind the displays and mannequins.