Stand Lancel - TFWA 2024
Chic picnic
Chic Picnic
The annual international event for the duty free and travel retail industry: Tax Free World Association, held this autumn in Palais des Festivals et des Congrès of Cannes.
The house Lancel trusted us once again to help them create their bespoke stand.
This year, Lancel is celebrating the art of outdoor living with a "Chic Picnic" theme. Everything is in place for convivial moments in the heart of a bucolic and sophisticated setting.
Expectations
For this edition, Lancel reinvents the art of the outdoor picnic with a stand of bucolic elegance and a resolutely modern design.
A refined setting where every detail evokes softness and sophistication: lush green faux grass to recall nature, bright colours that bring dynamism and good cheer, and fruit trees carefully arranged to recreate an idyllic orchard. Garden tables and chairs also complete this scene.
We have created this stand with a modular structure, using special glass aluminium frames, designed to be reused as part of an eco-responsible approach.
The floor, carpeted with artificial lawn, invites relaxation, while printed polycarbonate panels play with transparencies and capture the light to recreate the atmosphere of a sunny lunch.
The stelae bear brightly coloured stickers, and the sign, a bespoke creation in PMMA, perfectly reflects Lancel's identity.
This project, managed from start to finish by our teams, perfectly showcases our expertise and creative boldness in pursuit of excellence.