Marie Blachère

The round of pastries

A stand full of curves

For the Franchise Expo ParisWe were delighted to once again be supporting Marie Blachère in creating a stand with a strong identity, resolutely modern and warm, far removed from the classic codes of bakery chains. 

New this year: a circular suspended sign with an integrated curved screen to catch everyone's eye.

 

Expectations

The story of trust continues with Marie Blachère, whom we had the pleasure of supporting once again at this key franchise event. Together, we came up with a stand that breaks the mould, while highlighting the brand's authentic values. 

The concept? From the stockroom to the reception desks, including the bespoke flooring and the suspended signage, all elements feature rounded shapes to evoke the delicious curves of pastries.

  • This modular, eco-friendly stand has been created with curved aluminium frames clad in black-backed green fabric.
  • A cosy corner welcomes visitors.
  • The wooden furniture (counters, tables, chairs) contributes to the authentic and warm atmosphere.
  • And the new feature for this edition: a suspended hoop measuring 4.2 m in diameter, clad in stretched fabric and featuring a curved LED screen, captures the attention of all food lovers.

The result? A stand that comes out of the oven golden brown: crisp with audacity, soft with authenticity, and skilfully crafted to leave a lasting impression! 

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