Longchamp x Toiletpaper
Imagine an alliance where the timeless elegance of Longchamp fuses with the quirky eccentricity of Toilet paper ! 30 years after its creation, the iconic «Le Pliage» bag by Longchamp reinventing itself!
Off-the-wall eccentricity
This year, Longchamp is betting on boldness by calling on Maurizio Cattelan and Pierpaolo Ferrari, the two founders of the famous Italian magazine with a provocative spirit.
An unusual collection that breaks the mould and invites you to join ToiletPaper's reflection, whose artistic vision questions our contemporary obsession with images by exploring our most unspeakable desires and impulses…
For Longchamp, we have completely outfitted 6 Parisian boutiques in the vibrant colours of this bold new collaboration.
Expectations
For this new capsule collaboration, The iconic «Le Pliage» handbag is reimagined through five original illustrations. The creative duo revisits national emblems (the baguette, the French bulldog) and signature Longchamp motifs (the galloping horse, the leather pipe) with an unusual and provocative eye. Each bag becomes a work of art in its own right, sparking curiosity and inviting reflection. ToiletPaper even dares to nod to Magritte, the king of surrealism, with his famous clouds!
To highlight this arty collection, we've completely dressed the interior of 6 Longchamp boutiques in the capital of fashion.
Flooring, walls, furniture, display cases... have all been covered with visuals entirely created in our workshops on adhesive material and rigid panels printed with UV.
To meet the constraints of shop opening hours, our integrated installation team implemented an overnight setup. A lovely morning surprise for Parisian passers-by!
