Legendary
This year, Paris hosted the ceremony on its prestigious Place Vendôme Laureus World Sports Awards Right then Laureus Foundation It promotes the practice of sport as a means to combat discrimination and integrate disadvantaged young people. It celebrates sporting excellence by rewarding the achievements of elite athletes.
We helped make this evening magical by producing all the event branding, signage, and event décor… and we’re proud of it!
Expectations
Our challenge? To immerse Place Vendôme in the world of high-level athletes for an exceptional evening.
Our Events team coordinated the production and installation of all signage and decoration elements (indoor and outdoor) to adorn the venue with the colours of the Laureus World Sport Awards.
The select guests were welcomed onto the red carpet (no less than 800m² of carpet laid by us!) then circulated around a giant photocall, 20m long and 3m high, before entering the Pavillon Vendôme to attend the awards ceremony. Many sporting personalities were honoured, with Lionel Messi winning the coveted title of «Sportsman of the Year»!
This international event brought together high-profile personalities and athletes, who were interviewed by the media in interview boxes also produced by us.
In total, nearly 300 aluminium frames were deployed outdoors and in the classified salons around the Place Vendôme! We covered them with black-backed canvas printed by sublimation and made in our very large-format Print workshops, the largest measuring 20m in length.