Kings World Cup Final
An extraordinary show, a legendary arena, and a challenge worthy of it: a look back at the final of the Kings World Cup.
An XXL playground for our teams
14th June, Paris La Défense Arena was hosting the final of the Kings World Cup, a football show as spectacular as it was mad. And to transform this arena into a true temple in the colours of the Kings League, Exhibit Group was called to the fore.
For three days, our teams took on a considerable challenge: rethinking space, dressing the volumes and enhancing each strategic area. A project carried out at a breakneck pace, with precision, reactivity and... a dash of adrenaline.
Expectations
For this out-of-the-ordinary event, every square metre has been utilised, every detail perfected:
Giant tarpaulins, 44 x 22 metres, to cover empty stands
Full external facade adhesion
Bespoke wrapping for the Kings League's signature items... including catapults
VIP area staging, players' tunnel, mixed zone, VAR room...
And because an event of this magnitude always holds surprises, some productions were launched at the very last minute: the finalists' logos were printed on Friday evening, put in place on Saturday... just before the kick-off at 9pm.
An ambitious project for total visual immersion and XXL visibility. Thanks to the Kings League for their trust in this high-tension final!
