The GoodNews cafés pop-ups
When coffee meets fashion and beauty, it results in pop-ups that leave a lasting impression.
At home Good news, our teams support iconic brands to transform an everyday place into Immersive and ephemeral experience, combining creativity, precision, and responsiveness.
Expectations
The agency Mondolirondo regularly calls on our teams EG Print to transform the GoodNews coffee shops into immersive pop-ups.
The Marionnaud à Lancôme, including Tommy Hilfiger, each project faces the same challenge: fully dress the GoodNews Paris cafés, ; both indoors and outdoors, while maintaining the activity of the premises and guaranteeing maximum visual impact.
Whether it's perfumery, fashion, or cosmetics, our mission is the same: to create an immersive universe that transports visitors into the brand's world in a matter of seconds.
- GoodNews x Marionnaud
A gourmet urban pop-up where beauty meets the coffee shop.
- GoodNews x Lancôme
A total immersion in the gourmet world of the new Lancôme gloss. - GoodNews x Tommy Hilfiger
An unexpected collaboration: GoodNews and Tommy Hilfiger revisit the iconic Caramel Latte in a bold and ultra-creamy version in red, white, and blue colours.
Materials & Expertise
Event covering experts, our teams EG Print have realised the’full cladding Places:
- Cladding of facades, shop windows andfurniture cover **Original English (US):** en **UK English Translation:** en Repositionable adhesives printed in UV and latex
- Manufacture and installation of Rigid panels to structure the space
- Installation and careful deposit at the end of an event without damaging surfaces. Installations completed in a few hours by our in-house fitters, while keeping the café open for customers.
Thank you to GoodNews and our partner brands for their trust. Immersive pop-ups combining creativity, technical expertise, and customer experience.
