{"id":5113,"date":"2025-06-19T08:17:46","date_gmt":"2025-06-19T08:17:46","guid":{"rendered":"https:\/\/exhibit.tand.re\/?p=4588"},"modified":"2026-06-24T02:04:25","modified_gmt":"2026-06-24T00:04:25","slug":"iff-stand-wpc-2024","status":"publish","type":"post","link":"https:\/\/eg-print.fr\/en\/stand-iff-wpc-2024\/","title":{"rendered":"Stand IFF - WPC 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5113\" class=\"elementor elementor-5113\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d315ce e-flex e-con-boxed e-con e-parent\" data-id=\"6d315ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a2adc0 e-con-full e-flex e-con e-child\" data-id=\"6a2adc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b123851 e-con-full e-flex e-con e-child\" data-id=\"b123851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28cba4b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"28cba4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IFF stand - WPC 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57eee2b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"57eee2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ode to the 5 senses<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0669f3b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0669f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/Exhibit-Group_WPC2024_iff_booth_2024_ecran-LED-geant-scaled-1.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MzYsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvRXhoaWJpdC1Hcm91cF9XUEMyMDI0X2lmZl9ib290aF8yMDI0X2VjcmFuLUxFRC1nZWFudC1zY2FsZWQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/Exhibit-Group_WPC2024_iff_booth_2024_ecran-LED-geant-scaled-1.jpg.webp\" class=\"attachment-full size-full wp-image-10736\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4ed519 e-con-full e-flex e-con e-child\" data-id=\"f4ed519\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93a6b69 elementor-widget elementor-widget-image\" data-id=\"93a6b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/Exhibit-Group_WPC2024_iff_booth_2024_stand-pano-scaled-1.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MzcsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvRXhoaWJpdC1Hcm91cF9XUEMyMDI0X2lmZl9ib290aF8yMDI0X3N0YW5kLXBhbm8tc2NhbGVkLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/Exhibit-Group_WPC2024_iff_booth_2024_stand-pano-scaled-1.jpg.webp\" class=\"attachment-full size-full wp-image-10737 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa6bb05 e-con-full e-flex e-con e-child\" data-id=\"aa6bb05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb326c4 e-con-full e-flex e-con e-child\" data-id=\"eb326c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b22b5f0 elementor-widget elementor-widget-image\" data-id=\"b22b5f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/iff_booth_2024_017-scaled-1.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MzgsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvaWZmX2Jvb3RoXzIwMjRfMDE3LXNjYWxlZC0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/iff_booth_2024_017-scaled-1.jpg.webp\" class=\"attachment-full size-full wp-image-10738 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b812742 elementor-widget elementor-widget-image\" data-id=\"b812742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/Exhibit-Group_WPC2024_iff_booth_2024_cabine-sensorielle-scaled-1.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MzksInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvRXhoaWJpdC1Hcm91cF9XUEMyMDI0X2lmZl9ib290aF8yMDI0X2NhYmluZS1zZW5zb3JpZWxsZS1zY2FsZWQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/Exhibit-Group_WPC2024_iff_booth_2024_cabine-sensorielle-scaled-1.jpg.webp\" class=\"attachment-full size-full wp-image-10739 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e52cda e-con-full e-flex e-con e-child\" data-id=\"9e52cda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39cb60a elementor-widget elementor-widget-heading\" data-id=\"39cb60a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Awakening the senses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18202b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c18202b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a title=\"IFF\" href=\"https:\/\/www.iff.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">IFF<\/a> unveiled its latest olfactory creations and natural ingredients at the trade show\u00a0<a title=\"WPC - World Perfumery Congress 2024\" href=\"https:\/\/www.nsalons.com\/wpc-world-perfumery-congress\/\" target=\"_blank\" rel=\"noopener noreferrer\">WPC - World Perfumery Congress 2024<\/a>\u00a0at\u00a0<a title=\"Geneva Palexpo\" href=\"https:\/\/www.palexpo.ch\/\" target=\"_blank\" rel=\"noopener noreferrer\">Geneva Palexpo<\/a>from 24 to 27 June 2024.<\/strong><\/p><p>As an international leader in perfumery, IFF combines science and creativity to create the fragrances of tomorrow, based on high-quality natural ingredients presented by LMR.<\/p><p>Our Event experts created an innovative, eco-designed, multi-sensorial stand covering 135 m\u00b2, offering visitors a truly synesthetic experience.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd13a85 e-con-full e-flex e-con e-child\" data-id=\"dd13a85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-efa9652 e-con-full e-flex e-con e-child\" data-id=\"efa9652\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52fc008 elementor-widget elementor-widget-image\" data-id=\"52fc008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/iff_booth_2024_018-scaled-1.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3NDAsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvaWZmX2Jvb3RoXzIwMjRfMDE4LXNjYWxlZC0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1707\" height=\"2560\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/iff_booth_2024_018-scaled-1.jpg.webp\" class=\"attachment-full size-full wp-image-10740 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/2560;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b11ce3 elementor-widget elementor-widget-image\" data-id=\"9b11ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/Resized_20240627_161609.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3NDEsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvUmVzaXplZF8yMDI0MDYyN18xNjE2MDkuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"900\" data-src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/Resized_20240627_161609.jpg\" class=\"attachment-full size-full wp-image-10741 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2000px; --smush-placeholder-aspect-ratio: 2000\/900;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1301aa5 elementor-widget elementor-widget-image\" data-id=\"1301aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/iff_booth_2024_020-scaled-1.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3NDIsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvaWZmX2Jvb3RoXzIwMjRfMDIwLXNjYWxlZC0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1707\" height=\"2560\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/iff_booth_2024_020-scaled-1.jpg.webp\" class=\"attachment-full size-full wp-image-10742 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1707px; --smush-placeholder-aspect-ratio: 1707\/2560;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da6498c e-con-full e-flex e-con e-child\" data-id=\"da6498c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-109bdf7 elementor-widget elementor-widget-heading\" data-id=\"109bdf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e59f45 elementor-widget elementor-widget-text-editor\" data-id=\"6e59f45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>IFF entrusted us with the design of this vast stand, which was intended to reflect both innovation and sustainability.<\/strong><\/p><p>Visitors were invited to follow an original route:\u00a0<\/p><ul><li>The immersive SOUND&amp;SCENT space: a sensory cabin developed in partnership with\u00a0<a title=\"Ircam amplify\" href=\"https:\/\/www.linkedin.com\/company\/ircamamplify\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ircam amplify<\/a> plunged them into a unique world of graphics, sounds and smells.<\/li><li>An interactive space allowed them to discover the creation of an eco-responsible perfume.<\/li><li>At the heart of the stand was the emotion tree, created by our carpenters. It was a poetic, interactive installation, 3m high and 6m in diameter, where each visitor was invited to hang the emotion and colour evoked by a fragrance.<\/li><\/ul><p>For this superb project, we opted for sustainable materials.\u00a0<\/p><p>We recommended a stand structure made of modular, reusable aluminium frames, covered with large panels of recycled honeycomb cardboard printed and cut in our workshops.\u00a0<\/p><p>To present the different areas, we also created custom-made signage elements in cardboard. We selected panels that were thick and strong enough to add volume, but also suitable for chiselling to create the LMR logo in calligraphy.\u00a0<\/p><p>The reception counter, display units and shelves were made from panels of recycled plastic waste, clad in honeycomb cardboard slats. For the lounge area, we naturally selected modular furniture made in France from recycled paper.<\/p><p>Our digital signage experts supplied and installed a giant 5 m high LED screen to broadcast the brand's universe and ensure maximum visibility for IFF.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ode to the 5 senses<\/p>","protected":false},"author":5,"featured_media":10737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,94,100],"tags":[116,118],"univers":[76,77,88],"class_list":["post-5113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impression-textiles","category-impression-rigides","category-signaletique","tag-habillage-de-stand","tag-stand-eco-responsable","univers-salons-congres","univers-stands","univers-evenementiel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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