{"id":11874,"date":"2026-06-28T01:29:34","date_gmt":"2026-06-27T23:29:34","guid":{"rendered":"https:\/\/eg-print.fr\/?p=11874"},"modified":"2026-07-08T10:58:36","modified_gmt":"2026-07-08T08:58:36","slug":"longchamp-x-toiletpaper","status":"publish","type":"post","link":"https:\/\/eg-print.fr\/en\/longchamp-x-toiletpaper\/","title":{"rendered":"Longchamp x Toiletpaper"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11874\" class=\"elementor elementor-11874\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbf2c2 e-flex e-con-boxed e-con e-parent\" data-id=\"4bbf2c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f12b58 e-con-full e-flex e-con e-child\" data-id=\"5f12b58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-412c225 e-con-full e-flex e-con e-child\" data-id=\"412c225\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb1b2a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0fb1b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Longchamp x Toiletpaper<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c8b64 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"89c8b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine an alliance where the timeless elegance of Longchamp fuses with the quirky eccentricity of <a title=\"Toilet paper\" href=\"https:\/\/www.toiletpapermagazine.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Toilet paper<\/a> ! 30 years after its creation, the iconic \u00abLe Pliage\u00bb bag by <a title=\"Longchamp\" href=\"https:\/\/www.longchamp.com\/fr\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Longchamp<\/a> reinventing itself!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa6b73 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cfa6b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29552_1693473149.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE4NzUsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjk1NTJfMTY5MzQ3MzE0OS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29552_1693473149.jpg.webp\" class=\"attachment-full size-full wp-image-11875\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-367235e e-con-full e-flex e-con e-child\" data-id=\"367235e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-015ca4f e-con-full e-flex e-con e-child\" data-id=\"015ca4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d0b3d elementor-widget elementor-widget-image\" data-id=\"e5d0b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29552_1693398968.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE4NzYsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjk1NTJfMTY5MzM5ODk2OC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1536\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29552_1693398968.jpg.webp\" class=\"attachment-full size-full wp-image-11876 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/1536;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cd4bf elementor-widget elementor-widget-image\" data-id=\"e3cd4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29553_1692282475.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE4NzcsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjk1NTNfMTY5MjI4MjQ3NS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"747\" height=\"465\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29553_1692282475.jpg.webp\" class=\"attachment-full size-full wp-image-11877 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 747px; --smush-placeholder-aspect-ratio: 747\/465;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-352dee8 e-con-full e-flex e-con e-child\" data-id=\"352dee8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef1bf4 elementor-widget elementor-widget-heading\" data-id=\"3ef1bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Off-the-wall eccentricity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238381c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"238381c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This year, Longchamp is betting on boldness by calling on Maurizio Cattelan and Pierpaolo Ferrari, the two founders of the famous Italian magazine with a provocative spirit.<\/p><p>An unusual collection that breaks the mould and invites you to join ToiletPaper's reflection, whose artistic vision questions our contemporary obsession with images by exploring our most unspeakable desires and impulses\u2026<\/p><p>For Longchamp, we have completely outfitted 6 Parisian boutiques in the vibrant colours of this bold new collaboration.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8707b82 e-con-full e-flex e-con e-child\" data-id=\"8707b82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-821197a elementor-widget elementor-widget-image\" data-id=\"821197a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29795_1693321823.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE4NzgsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjk3OTVfMTY5MzMyMTgyMy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1536\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29795_1693321823.jpg.webp\" class=\"attachment-full size-full wp-image-11878 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/1536;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bd0c57 e-con-full e-flex e-con e-child\" data-id=\"3bd0c57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f79097 e-con-full e-flex e-con e-child\" data-id=\"8f79097\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31ad305 elementor-widget elementor-widget-image\" data-id=\"31ad305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29780_1693321707.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE4NzksInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjk3ODBfMTY5MzMyMTcwNy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"2048\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29780_1693321707.jpg.webp\" class=\"attachment-full size-full wp-image-11879 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/2048;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf9886 elementor-widget elementor-widget-image\" data-id=\"4bf9886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29782_1693321733_2400_3200_crop-scaled-1.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE4ODAsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjk3ODJfMTY5MzMyMTczM18yNDAwXzMyMDBfY3JvcC1zY2FsZWQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"2560\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29782_1693321733_2400_3200_crop-scaled-1.jpg.webp\" class=\"attachment-full size-full wp-image-11880 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/2560;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00a0634 e-con-full e-flex e-con e-child\" data-id=\"00a0634\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aea77c0 elementor-widget elementor-widget-heading\" data-id=\"aea77c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab20161 elementor-widget elementor-widget-text-editor\" data-id=\"ab20161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For this <a title=\"new capsule collaboration\" href=\"https:\/\/www.longchamp.com\/fr\/fr\/femme\/002\/collections\/002col\/longchamp-x-toiletpaper\/002col-tpl\/\" target=\"_blank\" rel=\"noopener noreferrer\">new capsule collaboration<\/a>, The iconic \u00abLe Pliage\u00bb handbag is reimagined through five original illustrations. The creative duo revisits national emblems (the baguette, the French bulldog) and signature Longchamp motifs (the galloping horse, the leather pipe) with an unusual and provocative eye. Each bag becomes a work of art in its own right, sparking curiosity and inviting reflection. ToiletPaper even dares to nod to Magritte, the king of surrealism, with his famous clouds!<\/p><p>To highlight this arty collection, we've completely dressed the interior of 6 Longchamp boutiques in the capital of fashion.\u00a0<\/p><p>Flooring, walls, furniture, display cases... have all been covered with visuals entirely created in our workshops on adhesive material and rigid panels printed with UV.\u00a0<\/p><p>To meet the constraints of shop opening hours, our integrated installation team implemented an overnight setup. A lovely morning surprise for Parisian passers-by!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-106cdfb e-con-full e-flex e-con e-child\" data-id=\"106cdfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-121c186 e-con-full e-flex e-con e-child\" data-id=\"121c186\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b153766 elementor-widget elementor-widget-image\" data-id=\"b153766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29796_1693321836.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE4ODEsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjk3OTZfMTY5MzMyMTgzNi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1536\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29796_1693321836.jpg.webp\" class=\"attachment-full size-full wp-image-11881 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/1536;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d547fc6 e-con-full e-flex e-con e-child\" data-id=\"d547fc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0be6ecd elementor-widget elementor-widget-image\" data-id=\"0be6ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29552_1693473149.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE4NzUsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjk1NTJfMTY5MzQ3MzE0OS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/29552_1693473149.jpg.webp\" class=\"attachment-full size-full wp-image-11875\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Off-the-wall eccentricity<\/p>","protected":false},"author":1,"featured_media":11875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94,96],"tags":[138,156,162],"univers":[18],"class_list":["post-11874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impression-rigides","category-impression-adhesifs","tag-deco-point-de-vente","tag-habillage-facade","tag-covering-evenementiel","univers-retail-luxe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Longchamp x ToiletPaper | EG Print<\/title>\n<meta name=\"description\" content=\"Habillage de 6 boutiques parisiennes pour la collab Longchamp x ToiletPaper, aux couleurs vibrantes du Pliage, sign\u00e9 Exhibit Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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