{"id":10804,"date":"2026-06-23T21:01:44","date_gmt":"2026-06-23T19:01:44","guid":{"rendered":"https:\/\/eg-print.fr\/?p=10804"},"modified":"2026-06-25T11:05:06","modified_gmt":"2026-06-25T09:05:06","slug":"longchamp-le-parisian-wave","status":"publish","type":"post","link":"https:\/\/eg-print.fr\/en\/longchamp-la-parisian-wave\/","title":{"rendered":"Longchamp - The Parisian Wave"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10804\" class=\"elementor elementor-10804\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c14c16e e-flex e-con-boxed e-con e-parent\" data-id=\"c14c16e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1b5c9a e-con-full e-flex e-con e-child\" data-id=\"b1b5c9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64a20ad e-con-full e-flex e-con e-child\" data-id=\"64a20ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3365d2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e3365d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Longchamp - The Parisian Wave<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce71bb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5ce71bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">The 2026 summer collection is unveiled at Longchamp. A fluid energy, between solar nonchalance and mastered elegance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9fbfb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5f9fbfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/9-2.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MDUsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvOS0yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/9-2.jpg.webp\" class=\"attachment-full size-full wp-image-10805\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-635bf6b e-con-full e-flex e-con e-child\" data-id=\"635bf6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-279b2f3 elementor-widget elementor-widget-image\" data-id=\"279b2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/6.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MDYsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvNi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/6.jpg.webp\" class=\"attachment-full size-full wp-image-10806 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1350;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de27ca3 e-con-full e-flex e-con e-child\" data-id=\"de27ca3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-04d9d6d e-con-full e-flex e-con e-child\" data-id=\"04d9d6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3787121 elementor-widget elementor-widget-heading\" data-id=\"3787121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ride the wave of style<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbdcec4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fbdcec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This summer, the Parisienne embraces the call of the sea. She leaves urban excitement behind for the coast, carried by the rhythm of the waves and the dazzling sunlight. Heading to the ocean, where gliding becomes a way of life, free and joyful.<\/span><\/p><p><span style=\"font-weight: 400;\">We created the sets for this new collection in Longchamp's Parisian boutiques. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f305239 e-con-full e-flex e-con e-child\" data-id=\"f305239\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7760030 elementor-widget elementor-widget-image\" data-id=\"7760030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/8-2.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MDcsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvOC0yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/8-2.jpg.webp\" class=\"attachment-full size-full wp-image-10807 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1350;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-153504a e-con-full e-flex e-con e-child\" data-id=\"153504a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c2c2ff elementor-widget elementor-widget-image\" data-id=\"9c2c2ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/IMG_2481.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MDgsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvSU1HXzI0ODEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"4032\" height=\"3024\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/IMG_2481.jpg.webp\" class=\"attachment-full size-full wp-image-10808 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 4032px; --smush-placeholder-aspect-ratio: 4032\/3024;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34c44d9 e-con-full e-flex e-con e-child\" data-id=\"34c44d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-29e6f7e e-con-full e-flex e-con e-child\" data-id=\"29e6f7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af43317 elementor-widget elementor-widget-image\" data-id=\"af43317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/4-5.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MDksInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvNC01LmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/4-5.jpg.webp\" class=\"attachment-full size-full wp-image-10809 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1350;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe9dc7 elementor-widget elementor-widget-image\" data-id=\"bfe9dc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/10-6.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MTAsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMTAtNi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/10-6.jpg.webp\" class=\"attachment-full size-full wp-image-10810 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1350;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64ab7b6 e-con-full e-flex e-con e-child\" data-id=\"64ab7b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37b3c15 elementor-widget elementor-widget-heading\" data-id=\"37b3c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2df578 elementor-widget elementor-widget-text-editor\" data-id=\"a2df578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Spring glides into summer, and the Parisienne heads for the open sea. Longchamp has entrusted us with the fit-out of its Saint-Honor\u00e9 and Champs-\u00c9lys\u00e9es boutiques to translate this energy into an immersive ocean-themed decor.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c562c elementor-widget elementor-widget-text-editor\" data-id=\"c5c562c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of display cheeks on rigid panels in shades of blue and green. Precise colour work was carried out in the workshop to perfectly match the beach hut paint.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facade cladding of the flagship store <\/span><span style=\"font-weight: 400;\">Champs-\u00c9lys\u00e9es in bayad\u00e8re stripes produced on matt laminated repositionable film and micro-perforated adhesive window graphics.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A trompe-l'\u0153il sun creates a desire for customers to escape to the beach and dip their bare feet into the warm sand... Printed on PVC panels in the shop window<\/span><span style=\"font-weight: 400;\">, and an adhesive coated with a special anti-slip floor lamination in the corners.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Even the facets of the curved mirror wall covering have been coated in ocean-coloured adhesive!\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The set was UV and Latex printed in our workshops, and installed overnight by our in-house installation team.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A project that combines <\/span><b>Technique, precision and creativity<\/b><span style=\"font-weight: 400;\">, to live fully the <\/span><b>Parisian Wave<\/b><span style=\"font-weight: 400;\"> in shops.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3e7978 e-con-full e-flex e-con e-child\" data-id=\"e3e7978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9b0aa71 e-con-full e-flex e-con e-child\" data-id=\"9b0aa71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-684e07a elementor-widget elementor-widget-image\" data-id=\"684e07a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/1-5.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MTEsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvMS01LmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/1-5.jpg.webp\" class=\"attachment-full size-full wp-image-10811 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1350;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71eec0b e-con-full e-flex e-con e-child\" data-id=\"71eec0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b44a69 elementor-widget elementor-widget-image\" data-id=\"9b44a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/6.jpg.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MDYsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvNi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" data-src=\"https:\/\/eg-print.fr\/wp-content\/smush-webp\/6.jpg.webp\" class=\"attachment-full size-full wp-image-10806 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1350;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ride the wave of style<\/p>","protected":false},"author":1,"featured_media":10806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94,96,97],"tags":[109,110,111],"univers":[18],"class_list":["post-10804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impression-rigides","category-impression-adhesifs","category-impression-sols","tag-vitrine","tag-habillage-de-facade","tag-habillage-de-boutique","univers-retail-luxe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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