Valrhona - TFWA 2024
Chocolate bar
A refined and immersive stand
As every year, we were there for the TFWA (Tax Free World Exhibition), which unveils new duty-free concepts from the biggest premium brands Palais des Festivals et des Congrès, Cannes.
We are delighted to have accompanied the group Valrhona in the creation of his stand. The chocolatier wanted a refined atmosphere combining elegant decor and high-end convivial spaces to present the Gourmets & Co concept alongside Villars and White.
With creations combining design, expertise, and innovation, we transformed the space into a truly immersive experience to introduce visitors to this new offering.
Expectations
Valrhona has once again placed its trust in us for our expertise in bespoke carpentry, fitting, and our mastery of materials.
This stand was designed to reflect the brand's unique identity while ensuring optimised space and a strong visual impact. We have created a space blending elegance and conviviality, with noble materials such as pine MDF and aluminium.
The layout has been designed to offer a space for exchange and discovery, with a dedicated meeting room.
The centrepiece, a bespoke bar, was entirely designed and manufactured in our workshops, incorporating a «chocolate bar» concept to offer visitors an immersive chocolate experience. To showcase new products, we also created jewellery display units that highlight the exceptional quality of Valrhona creations, using LED casing for subtle yet effective lighting.
Logos in black PMMA, covered with gold adhesive, add a touch of sophistication, while neon letters subtly illuminate the space.
The final render: a personalised stand, both modern and welcoming, perfectly embodying Valrhona and its commitment to excellence.