The Thread of Memory
On the occasion of the 80th anniversary of D-Day, the exhibition Through the Thread of Memory invites you to relive the founding moments of our history, from D-Day and the Liberation of France to the Battle of Paris. Conceived byICONEM and highlighted by ETC, this immersive scenography marries technological innovation with the preservation of the stories of our last heroes.
When History meets AI, an unprecedented immersion
Harnessing the power of artificial intelligence, the exhibition immerses visitors in an unprecedented journey through time, paying tribute to the past while building a bridge to future generations.
Following a first edition which was held in Equestrian Centre of the National Stud from Saint-Lô (Manche) in June 2024, then a second stage in Saint-Raphaël (Var) in August, Au Fil de la Mémoire concluded at the Army Museum Paris, 18th December.
We are delighted to have contributed to this exceptional project, which celebrates transmission and emotion.
Expectations
The exhibition "Au Fil De La Mémoire" required the mobilisation of complementary expertise: layout, digital printing on fabric and adhesives, bespoke carpentry, etc.
The materials we have carefully selected for this immersive exhibition play a key role in creating a unique visual and sensory experience. The recycled black back fabric, in addition to being an eco-responsible choice, offers perfect opacity and an elegant texture, ideal for showcasing the visuals. The opaque monomeric vinyl and brushed aluminium vinyl bring real depth to the deployed scenography.
For each edition, certain graphic elements have been subtly adapted to reflect the natural passage of time and integrate seamlessly with the host venues. For example, the carpet colour has been adjusted to harmonise with the atmosphere of each site, and the prints have been revisited with chromatic variations to bring a unique touch to each exhibition. These modifications have given the exhibition a visual dynamism while respecting its essence, thus illustrating that memory, like time, is constantly transforming.
We faced a significant technical challenge in ensuring the installation of large elements in exceptional venues, such as the prestigious Musée de l'Armée – Hôtel National des Invalides. These historically rich heritage sites require absolute precision to accommodate complex scenography while preserving their integrity. The fitting of all the joinery, often bulky and delicate, as well as the installation of carpet rolls on fragile floors, demanded sharp expertise and millimetre-perfect accuracy. This travelling exhibition combines innovation and memory to offer a unique experience to each of its visitors.