Nice Côte d'Azur Métropole
Nice Côte d'Azur tramway shelters
The tram, a showcase for its territory
Every year, Exhibit Group outfits 200 trams in the city of Nice, a mobile promotional platform used by over 100,000 travellers per day!
This market was entrusted to us by the Nice Côte d'Azur Métropole to promote the region's attractiveness, publicise the city's events and give visibility to spaces marketed by its advertising agency. Between the historic line n°1 and the more recent East-West line n°2, which provides efficient connections, including direct access to the airport, advertisements benefit from excellent visibility.
This year, we have been tasked, among other things, with promoting the ski resorts of Nice Côte d'Azur, such as Roubion and Auron.
Our teams have also dressed the tram in honour of El Diablo. The first ever French world champion in the history of MotoGP, Fabio Quartararo is a son of Nice. The Azurean city has honoured him on its walls, billboards and even... its trams.
This mode of transport, highly favoured by Nice residents and tourists alike, is also an excellent way to publicise city events, such as the famous Nice Carnival.
Expectations
The group dresses the windows of Nice's trams all year round. To fulfil our mission, our teams print, cut and precisely apply sun-resistant micro-perforated adhesive films that are perfectly suited to the windows of these trams. Our expertise and our machinery enable us to produce vibrant colours to promote local events on materials that leave no trace after removal.
Our installation teams work at night to meet our client's requirements.
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