TFWA 2022 - Lancel Stand
#Stand #Print #Event
Immersion in the American West
The annual international event for the duty free and travel retail industry: Tax Free World Association, took place from 2nd to 6th October and it was yet another more than successful challenge met by our Felix&Co, EG Event and Pixeolab teams!
Each year, we are proud to support Lancel to create their bespoke stand at this event.
This year, the beaches of California are in the spotlight in this colourful creation!
Expectations
For the 2022 edition of the TFWA trade show, the luxury brand entrusted us with the creation of its stand with the main theme of "Californian beaches." The challenge was to achieve a vibrant finish in the warm colours of California.
The stand's structure was built by EG Event using special glass aluminium profiles to allow for the insertion of clear polycarbonate panels. On these supports, we printed a solar gradient, and cactus and palm tree motifs to allow for an immersive visit of the stand.
The back wall and the wooden reserve have been clad in adhesive to intensify the colour gradient, as well as an 84-inch screen, supplied and installed by our Pixeolab teams.
On the floor, linoleum has been printed in a shade reminiscent of the ochre earth of the American West.
Our POS service created the 3D lettering "Lancel" in coloured polystyrene with PVC laminated to the front.
The entire project was set up by our in-house installers.
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