Longchamp x Robert Indiana
Love is in the air
Pop love
After Toilet paper, Longchamp has unveiled a new arty collaboration for the iconic "Le Pliage" bag: love, art, and fashion meet in the collection Longchamp x Robert Indiana.
This exclusive collaboration, blending Longchamp's traditional craftsmanship with the artist's bold pop-art aesthetic, gives rise to a captivating collection that will appeal to art and fashion lovers worldwide.
We deployed 225 m² of LOVE to create the decor for 4 Parisian Longchamp boutiques, all installed overnight to create a surprise first thing in the morning!
Expectations
Robert Indiana's bold aesthetic has arrived in the retail space, transforming Longchamp boutiques into ephemeral art galleries.
Longchamp has entrusted us with the creation of this exceptional visual design, crafting an immersive visual experience that celebrates the alliance between fashion and contemporary art.
We have printed and cut all the Pop Art backdrops in our workshops. Reproducing the vibrant colour palette used by the artist required precise colour calibration.
In total, we deployed 225 m² of LOVE through the wrapping of shop windows, walls, and furniture adorned with the collection's patterns, and a floor in the colours of love.
This installation was carried out at night to create a surprise in the early morning, revealing a collection capturing the characteristic energy and optimism of the pop-art movement.