Red Bull League of Its Own
Legendary showdown at the Accor Arena.
A one-off event
The’Accor Arena has been transformed into a true e-sports temple to host the Red Bull League of Its Own, a spectacular competition dedicated to League of Legends or more commonly "LOL", the flagship game of the e-sport scene.
Produced by ’Milestone Agency, This one-day event brought together global video game superstars, including the legendary T1 from Korea, against European favourites. With its surprises and reinvented rules, this edition delivered on all fronts: intensity, innovation, and total immersion for the fans in attendance. Our teams were responsible for printing and installing almost all of the scenery and signage for the event.
Expectations
Tasked by the’Milestone Agency, Our challenge was to recreate the iconic League of Legends universe within the Accor Arena in a record time of just two days. Our teams transformed strategic areas of the venue to offer attendees a fully immersive experience, managing all the event signage.
- Exterior facade in event colours to capture attention upon arrival.
- VIP and general admission entrances: bespoke event signage to guide and immerse every visitor.
- VIP Lounges: transforming spaces into premium areas for teams and guests.
- Official boutiques completely redesigned to offer a unique experience centred around merchandise.
- Play zone: a visual and sensory immersion at the heart of the competition.
