Lancel Stand - TFWA 2023
The luxury brand trusts us thanks to our 360° support: Print / Event / Digital.
The beaches of St-Tropez
Each year, we are proud to support Lancel to create its bespoke stand for the trade fair TFWA (The international duty-free and travel retail event), which was held from 1 to 5 October at the Palais des Festivals et Congrès in Cannes.
This year, the beaches of St-Tropez are in the spotlight, with their iconic red-striped changing huts and the sun's reflections glistening on the azure blue sea.
For this seaside development, we've dropped anchor in eco-responsibility. An invitation to travel between seasons with sustainable luggage, by limiting our environmental footprint.
Expectations
For this 2023 edition, Lancel wanted to immerse visitors in the atmosphere of the famous Côte d'Azur seaside resort.
We designed this stand using glass aluminium profiles to create a modular and fully reusable structure. For its cladding, we chose polycarbonate. These rigid, PVC-free panels have the advantage of being fully recyclable.
These colourless panels have been printed with an azure blue pattern in our print workshops. The back wall and the wooden recess have been covered with red and white striped adhesive, evoking beach huts.
An 84-inch LED screen, supplied and set up by our video teams, displayed the visuals for the new collection.
We created an original sign by sticking the brand's Lancel logo in relief PMMA onto a buoy.
The entire project was set up by our in-house installers.
