A Christmas in New York in Spring
This year, Le Spring Embark on a transatlantic journey, heading for New York! Guided by a pack of dogs, the adventure begins in the streets of the city that never sleeps. With humour, tenderness and graphic nods in a candy cane style, the journey unfolds like a travel diary. An illustrated universe, conceived like a comic strip, that plunges passers-by into an urban, playful, and full of twists and turns adventure.
Spring, Icon of Paris
Guided by a pack of mischievous dogs, the experience begins in the streets of the city that never sleeps. From shop window to shop window, the journey unfolds like an illustrated travelogue, conceived in the style of a comic strip.
Humour, tenderness, and graphic candy cane-style winks punctuate this festive immersion, inviting young and old to let themselves be carried away by the story.
Expectations
Create a strong, readable and immersive universe, capable of transforming the store into a genuine fictional setting.
The stake bringing a spectacular Christmas to life while maintaining great fluidity of access and visual coherence, from the shop window to the interior spaces.
Our teams supported the project at every stage by carrying out several key elements of the system:
- Wallpaper for shop window displays,
- neon sign fabrication,
- Stage elements
- immersive installations displayed throughout the in-store journey.
Shaping ideas
To enhance the New York atmosphere, the project incorporates illuminated signs, you Wallpaper and some Impressions on recycled cardboard, playing with light, volumes and transparencies.
This eco-friendly textiles, associated with three-dimensional sets created by EG Print mobilising our expertise in Digital printing on textiles and rigid media, as well as in Set creation with custom cutting and fabrication.
Thanks to Printemps Haussmann for their continued trust. Delighted to have supported this magical and immersive Christmas project.
Photo credits for the route & showcases: Romain Ricard and Francis Peyrat
