{"id":5108,"date":"2025-06-18T09:57:36","date_gmt":"2025-06-18T09:57:36","guid":{"rendered":"https:\/\/exhibit.tand.re\/?p=3701"},"modified":"2026-06-24T02:00:52","modified_gmt":"2026-06-24T00:00:52","slug":"the-roc-sets-sydney-alight","status":"publish","type":"post","link":"http:\/\/eg-print.fr\/en\/the-roc-enflamme-sydney\/","title":{"rendered":"The ROC sets Sydney alight"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5108\" class=\"elementor elementor-5108\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b372047 e-flex e-con-boxed e-con e-parent\" data-id=\"b372047\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5930b8f e-con-full e-flex e-con e-child\" data-id=\"5930b8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e3bf608 e-con-full e-flex e-con e-child\" data-id=\"e3bf608\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ca2e7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c7ca2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The ROC sets Sydney alight<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b548cf5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b548cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the heart of the Race Of Champions 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d334f2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7d334f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/pd37232w2400h3200rcrop_30e-1-scaled-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MTYsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvcGQzNzIzMncyNDAwaDMyMDByY3JvcF8zMGUtMS1zY2FsZWQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/pd37232w2400h3200rcrop_30e-1-scaled-1.jpg\" class=\"attachment-full size-full wp-image-10716\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25e4bd3 e-con-full e-flex e-con e-child\" data-id=\"25e4bd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd47d8a elementor-widget elementor-widget-image\" data-id=\"fd47d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/pd37547w2400h1600rcrop_070-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MTcsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvcGQzNzU0N3cyNDAwaDE2MDByY3JvcF8wNzAtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/pd37547w2400h1600rcrop_070-1.jpg\" class=\"attachment-full size-full wp-image-10717\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40d1bf3 e-con-full e-flex e-con e-child\" data-id=\"40d1bf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3250001 e-con-full e-flex e-con e-child\" data-id=\"3250001\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bced739 elementor-widget elementor-widget-image\" data-id=\"bced739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/pd37579w2400h1600rcrop_623-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MTgsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvcGQzNzU3OXcyNDAwaDE2MDByY3JvcF82MjMtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/pd37579w2400h1600rcrop_623-1.jpg\" class=\"attachment-full size-full wp-image-10718\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e9a3b elementor-widget elementor-widget-image\" data-id=\"31e9a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/pd37555w2400h1600rcrop_83a-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MTksInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvcGQzNzU1NXcyNDAwaDE2MDByY3JvcF84M2EtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/pd37555w2400h1600rcrop_83a-1.jpg\" class=\"attachment-full size-full wp-image-10719\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28b227a e-con-full e-flex e-con e-child\" data-id=\"28b227a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89447db elementor-widget elementor-widget-heading\" data-id=\"89447db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">At the heart of the Race Of Champions 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7989623 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7989623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"bloc bloc_wysiwyg getUp fadeIn animated\"><p>For its 33rd edition, the legendary <a title=\"Race of Champions\" href=\"https:\/\/www.raceofchampions.com\/roc-sydney-2025\" target=\"_blank\" rel=\"noopener noreferrer\">Race of Champions<\/a> has taken on a new dimension by moving to the southern hemisphere for the very first time.<\/p><p>Last March, renowned drivers and speed enthusiasts gathered at the heart of the<a title=\"Accor Stadium, Sydney \" href=\"https:\/\/www.accorstadium.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Accor Stadium, Sydney<\/a>\u00a0to celebrate high-voltage motorsport.<\/p><p>We are proud to have supported this iconic international competition by once again producing its event signage. All the more so as our French driver S\u00e9bastien Loeb was crowned \"Champion of Champions\" for the fifth time!\u00a0<\/p><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-535b153 e-con-full e-flex e-con e-child\" data-id=\"535b153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b914783 elementor-widget elementor-widget-image\" data-id=\"b914783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/pd37563w2400h1600rcrop_304-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MjAsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvcGQzNzU2M3cyNDAwaDE2MDByY3JvcF8zMDQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/pd37563w2400h1600rcrop_304-1.jpg\" class=\"attachment-full size-full wp-image-10720\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3141158 e-con-full e-flex e-con e-child\" data-id=\"3141158\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee36f4d e-con-full e-flex e-con e-child\" data-id=\"ee36f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bc43b elementor-widget elementor-widget-image\" data-id=\"a6bc43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/ROC-IMG_1682-scaled-1.jpeg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MjEsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvUk9DLUlNR18xNjgyLXNjYWxlZC0xLmpwZWcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/ROC-IMG_1682-scaled-1.jpeg\" class=\"attachment-full size-full wp-image-10721\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1307a2a elementor-widget elementor-widget-image\" data-id=\"1307a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/ROC-IMG_1450-scaled-1.jpeg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MjIsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvUk9DLUlNR18xNDUwLXNjYWxlZC0xLmpwZWcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/ROC-IMG_1450-scaled-1.jpeg\" class=\"attachment-full size-full wp-image-10722\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb4009 elementor-widget elementor-widget-image\" data-id=\"bcb4009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/ROC-IMG_1508-scaled-1.jpeg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA3MjMsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvUk9DLUlNR18xNTA4LXNjYWxlZC0xLmpwZWcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/ROC-IMG_1508-scaled-1.jpeg\" class=\"attachment-full size-full wp-image-10723\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f487389 e-con-full e-flex e-con e-child\" data-id=\"f487389\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2f67e elementor-widget elementor-widget-heading\" data-id=\"2a2f67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ddc92 elementor-widget elementor-widget-text-editor\" data-id=\"d0ddc92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a powerful visual experience in a setting that is as emblematic as it is demanding: that was the challenge of this large-scale project, at the heart of the<a title=\"Accor Stadium, Sydney\" href=\"https:\/\/www.accorstadium.com.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">Accor Stadium, Sydney<\/a>.\u00a0<\/p><p>Each element of the signage not only had to be adapted to the constraints of the Olympic stadium, but also had to be striking, guide spectators, promote the drivers and showcase the competing nations.<\/p><p>To meet this technical and logistical challenge, we designed and deployed complete signage throughout the site:<\/p><ul><li>Une arche monumentale de 30 m\u00e8tres, enti\u00e8rement habill\u00e9e aux couleurs de l\u2019\u00e9v\u00e8nement, marquait l\u2019entr\u00e9e dans l\u2019univers de la ROC.<\/li><li>La signal\u00e9tique du circuit et des zones hospitality assurait une orientation fluide et une immersion coh\u00e9rente dans l\u2019espace.<\/li><li>Les drapeaux des pays participants, imprim\u00e9s en maille drapeau, flottaient aux couleurs de la Nouvelle-Z\u00e9lande, l\u2019Australie, la France, l\u2019Allemagne, les \u00c9tats-Unis, la Norv\u00e8ge, et d\u2019autres nations engag\u00e9es.<\/li><li>Les voitures de course ont \u00e9t\u00e9 personnalis\u00e9es avec les noms des pilotes (un covering partiel renouvel\u00e9 \u00e0 chaque manche de la course).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07560ab elementor-widget elementor-widget-text-editor\" data-id=\"07560ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"bloc bloc_wysiwyg getUp fadeIn animated\"><p>To align with our sustainable approach, we reuse the structure of the large finish arch for each edition. Some of the displays we printed several years ago are stored and reused from one race to another. And we ensure that new elements are printed on eco-responsible materials (Oeko-Tex canvases printed with sublimation, rigid PVC-free panels...).<\/p><p>A high-speed project, carried out with the help of an Australian partner with the precision, agility and expertise that are the strength of our teams!<\/p><\/section><section class=\"bloc bloc_tiny_margin bloc_composer animated\"><div class=\"container-sm\"><div class=\"composer-grid grid-1\">\u00a0<\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>At the heart of the Race Of Champions 2025<\/p>","protected":false},"author":5,"featured_media":3742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94,95,96,100],"tags":[35],"univers":[17,88],"class_list":["post-5108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impression-rigides","category-impression-baches","category-impression-adhesifs","category-signaletique","tag-signaletique-sportive","univers-sport","univers-evenementiel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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