{"id":10823,"date":"2026-06-23T21:17:39","date_gmt":"2026-06-23T19:17:39","guid":{"rendered":"https:\/\/eg-print.fr\/?p=10823"},"modified":"2026-06-24T02:34:47","modified_gmt":"2026-06-24T00:34:47","slug":"goodnews-pop-ups-ephemeral-experiences","status":"publish","type":"post","link":"http:\/\/eg-print.fr\/en\/goodnews-pop-ups-experiences-ephemeres\/","title":{"rendered":"GoodNews \/\/ Pop-Ups &amp; Ephemeral Experiences"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10823\" class=\"elementor elementor-10823\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-111261f e-flex e-con-boxed e-con e-parent\" data-id=\"111261f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f2f14c e-con-full e-flex e-con e-child\" data-id=\"2f2f14c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0145c87 e-con-full e-flex e-con e-child\" data-id=\"0145c87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abce104 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"abce104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The GoodNews caf\u00e9s pop-ups <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce6679 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7ce6679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When coffee meets fashion and beauty, it results in pop-ups that leave a lasting impression.<\/p><p><span style=\"font-weight: 400;\">At home <\/span><a href=\"https:\/\/goodnews.coffee\/fr\/\" target=\"_blank\" rel=\"noopener\"><b>Good news<\/b><\/a><span style=\"font-weight: 400;\">, our teams support iconic brands to transform an everyday place into <\/span><b>Immersive and ephemeral experience<\/b><span style=\"font-weight: 400;\">, combining creativity, precision, and responsiveness.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5b80f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4c5b80f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/Design-sans-titre-10-1.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MjQsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvRGVzaWduLXNhbnMtdGl0cmUtMTAtMS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1066\" height=\"1106\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/Design-sans-titre-10-1.png\" class=\"attachment-full size-full wp-image-10824\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6378d50 e-con-full e-flex e-con e-child\" data-id=\"6378d50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0aabf8 elementor-widget elementor-widget-image\" data-id=\"c0aabf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/IMG_1015.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MjUsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvSU1HXzEwMTUuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3000\" height=\"2250\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/IMG_1015.jpg\" class=\"attachment-full size-full wp-image-10825\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ade2805 e-con-full e-flex e-con e-child\" data-id=\"ade2805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b64a759 e-con-full e-flex e-con e-child\" data-id=\"b64a759\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-936903b elementor-widget elementor-widget-image\" data-id=\"936903b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/IMG_2887.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MjYsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvSU1HXzI4ODcuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3024\" height=\"4032\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/IMG_2887.jpg\" class=\"attachment-full size-full wp-image-10826\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1ec0d elementor-widget elementor-widget-image\" data-id=\"3c1ec0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/DSCF2069.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MjcsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvRFNDRjIwNjkuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3600\" height=\"2400\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/DSCF2069.jpg\" class=\"attachment-full size-full wp-image-10827\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca7d42b e-con-full e-flex e-con e-child\" data-id=\"ca7d42b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02dd84d elementor-widget elementor-widget-heading\" data-id=\"02dd84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da4d76c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"da4d76c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The agency <\/span><a href=\"https:\/\/mondolirondo.com\/\" target=\"_blank\" rel=\"noopener\"><b>Mondolirondo<\/b><\/a><span style=\"font-weight: 400;\"> regularly calls on our teams <a href=\"https:\/\/eg-print.fr\/en\/\" target=\"_blank\" rel=\"noopener\">EG Print<\/a> to transform the GoodNews coffee shops into immersive pop-ups. <\/span><\/p><p><span style=\"font-weight: 400;\">The <\/span><b><a href=\"https:\/\/www.marionnaud.fr\/\" target=\"_blank\" rel=\"noopener\">Marionnaud<\/a> \u00e0 <a href=\"https:\/\/www.lancome.fr\/\" target=\"_blank\" rel=\"noopener\">Lanc\u00f4me<\/a><\/b><span style=\"font-weight: 400;\">, including <\/span><a href=\"https:\/\/fr.tommy.com\/\" target=\"_blank\" rel=\"noopener\"><b>Tommy Hilfiger<\/b><\/a><span style=\"font-weight: 400;\">, each project faces the same challenge: <\/span><b>fully dress the GoodNews Paris caf\u00e9s<\/b><span style=\"font-weight: 400;\">, ; both indoors and outdoors, while maintaining the activity of the premises and guaranteeing maximum visual impact.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Whether it's perfumery, fashion, or cosmetics, our mission is the same: to create an immersive universe that transports visitors into the brand's world in a matter of seconds.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af88ffa e-con-full e-flex e-con e-child\" data-id=\"af88ffa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b525c3 e-con-full e-flex e-con e-child\" data-id=\"3b525c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b8806f elementor-widget elementor-widget-image\" data-id=\"0b8806f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/Post-goodnews-X-Marionnaud-5.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MjgsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvUG9zdC1nb29kbmV3cy1YLU1hcmlvbm5hdWQtNS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/Post-goodnews-X-Marionnaud-5.png\" class=\"attachment-full size-full wp-image-10828\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-687bfab e-con-full e-flex e-con e-child\" data-id=\"687bfab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b41ee5b elementor-widget elementor-widget-text-editor\" data-id=\"b41ee5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>GoodNews x Marionnaud<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">A gourmet urban pop-up where beauty meets the coffee shop.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>GoodNews x Lanc\u00f4me<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> A total immersion in the gourmet world of the new Lanc\u00f4me gloss.\u00a0<\/span><\/li><li><b>GoodNews x Tommy Hilfiger<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">An unexpected collaboration: GoodNews and Tommy Hilfiger revisit the iconic Caramel Latte in a bold and ultra-creamy version in red, white, and blue colours.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eac25fc e-con-full e-flex e-con e-child\" data-id=\"eac25fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eea76e8 e-con-full e-flex e-con e-child\" data-id=\"eea76e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d96e185 elementor-widget elementor-widget-image\" data-id=\"d96e185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/IMG_1011.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MjksInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvSU1HXzEwMTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"2250\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/IMG_1011.jpg\" class=\"attachment-full size-full wp-image-10829\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfecf1c elementor-widget elementor-widget-image\" data-id=\"cfecf1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/IMG_8002-3.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA4MzAsInVybCI6Imh0dHBzOlwvXC9lZy1wcmludC5mclwvd3AtY29udGVudFwvdXBsb2Fkc1wvSU1HXzgwMDItMy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3000\" height=\"4000\" src=\"https:\/\/eg-print.fr\/wp-content\/uploads\/IMG_8002-3.jpg\" class=\"attachment-full size-full wp-image-10830\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c9421d e-con-full e-flex e-con e-child\" data-id=\"0c9421d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb3fa6e elementor-widget elementor-widget-heading\" data-id=\"eb3fa6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nMaterials &amp; Expertise\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7ae3e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cf7ae3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Event covering experts, our teams <strong><a href=\"https:\/\/eg-print.fr\/en\/\" target=\"_blank\" rel=\"noopener\">EG Print <\/a><\/strong>have realised the\u2019<strong>full cladding<\/strong> Places:<\/p><ul><li><b>Cladding of facades, shop windows and<\/b><b>furniture cover<\/b> **Original English (US):** en\n\n**UK English Translation:** en<b> Repositionable adhesives <\/b>printed in<b> UV and latex<\/b><\/li><li>Manufacture and installation of <b>Rigid panels<\/b> to structure the space<\/li><li><strong>Installation<\/strong> and <b>careful deposit <\/b>at the end of an event without damaging surfaces. Installations completed in a few hours by our in-house fitters, while keeping the caf\u00e9 open for customers.<\/li><\/ul><p>Thank you to GoodNews and our partner brands for their trust. Immersive pop-ups combining creativity, technical expertise, and customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0aebd6 e-con-full e-flex e-con e-child\" data-id=\"d0aebd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1451ee1 e-con-full e-flex e-con e-child\" data-id=\"1451ee1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f45db9 elementor-widget elementor-widget-image\" data-id=\"8f45db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eg-print.fr\/wp-content\/uploads\/IMG_1013.jpg\" data-elementor-open-lightbox=\"yes\" 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